When honey met Dani

The co-founder, Dani Boksjö, grew up in Brazil, where she spent her childhood surfing.

She is now living in the small township of Yanchep, a beautiful community 55km north of Perth, full of wild flowers, native fauna and good waves. She completed her Certificate in Beekeeping in 2018 and became involved with the Cooperative Research Centre for Honey Bee Products in Yanchep. With years of sun exposure catching waves in the Atlantic and Pacific Ocean, Dani realised there was a shortage of skincare products that aims to prevent the development of sun damage, blemishes and hyperpigmentation.

She remembers her sun-loving vovó (grandma) Jaci (moon), who created natural home remedies, using honey, avocado, pawpaw skins, beeswax and propolis to make her own face, body and hair masks. With a bachelor degree in science and a love for the bees and their work, Dani began developing research-based formulas, combining science with ancient remedies and the power of nature.

Our Story

The people of BTFY

  • A smiling man with blond hair wearing a brown sweater holds up a small dark jar or container against a plain beige background.

    Figge Boksjo

    Co-founder + Managing Director

    Favourite product: Light Day Moisturiser

    figge@btfyskincare.com.au

  • A smiling woman with long light brown hair holds a BTFY Propolis Oil Cleanser and Gentle Honey Cleanser against a solid beige background.

    Dani Boksjo

    Co-founder + Formulator

    Favourite product: Propolis Oil Cleanser and Gentle Honey Cleanser (Double Cleansing System)

    dani@btfyskincare.com.au

  • A woman with long wavy brown hair holds the BTFY Jarrah Honey Balm in front of her chest, forming a heart shape with her hands against a solid beige background.

    Natasha Lowe

    Production 

    Favourite product: Jarrah Honey Balm

  • A woman with her hair pulled back, wearing a dark brown textured top and a delicate necklace, holds up a small BTFY Balancing Night Moisturiser against a plain beige background.

    Kiki Barnes

    Operations

    Favourite product: Balancing Night Cream

  • A smiling woman with long blonde hair holds a BTFY Nourishing Night Cream between her hands, forming a heart shape with her fingers against a plain beige background.

    Nina Boksjo

    Ecommerce + Marketing

    Favourite product: Nourishing Night Cream

    nina@btfyskincare.com.au

  • A smiling blonde woman holds a BTFY Jarrah Honey Balm in front of her chest, forming a heart shape with her hands.

    Caroline Hazell

    Production

    Favourite product: Jarrah Honey Balm

Our core values

  • Professional

    We care deeply about our impact on our customers, suppliers, community, and environment.

  • Ethical

    It’s about doing the right thing. We build our business on honesty, integrity, trust, fairness, and accountability.

  • Kind

    Kindness guides everything we do, expressing generosity, consideration, and genuine care for others.

About our company

Combining ancient remedies with modern science, we create formulas for people who want to care for their skin naturally. Every ingredient is ethically sourced, and our honey comes from our own Yanchep hives (Bankia Woodlands Honey) and from like-minded local beekeepers (Jarrah Honey), so your complexion and the natural world are looked after in equal measure.

We're a family-owned business based in Yanchep, a coastal town 55 kilometres north of Perth in Western Australia. We tend our own bees and craft every formulation in-house at our local honey lab.

Our philosophy is simple: kind to your skin, kind to the bees and kind to the environment.

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